Dr. T. Sundeep Prasad, Sandarajula Pavan 2026. THE ROLE OF PRODUCT LIFE CYCLE MANAGEMENT IN COMPETITIVE MARKET POSITIONING-KESORAM INDUSTRIES LIMITED. International Journal of Economic Social Science and Management LAW. 7, 2(1) (Jun. 2026), 252–259. DOI:https://doi.org/10.64751/0xazew68.