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¹Santhosh Prabhu, ²Dr. Mahesh Kumar C A 2026. A COMPARATIVE STUDY ON THE IMPACT OF DIGITAL MARKETING STRATEGIES ON CUSTOMER ENGAGEMENT: A STUDY OF AMAZON AND FLIPKART SMARTPHONE CUSTOMERS. International Journal of Economic Social Science and Management LAW. 7, 3 (Aug. 2026), 358–371. DOI:https://doi.org/10.64751/e8098722.