RAJEEV KUMAR INDORIA; TANU ANAND CHOUREY; MAHADEO PANDAGRE. From Transactions to Loyalty: Examining the Influence of Retail Loyalty Card Programs on Consumer Buying Behaviour. International Journal of Economic Social Science and Management LAW, [S. l.], v. 6, n. 4, p. 239–257, 2025. DOI: 10.64751/nf8sra16. Disponível em: https://ijeml.com/journal/index.php/ijeml/article/view/710. Acesso em: 1 aug. 2026.