ANYA. THE PRIVACY-PERSONALIZATION PARADOX: CONSUMER PERCEPTIONS OF AI-DRIVEN MARKETING. International Journal of Economic Social Science and Management LAW, [S. l.], v. 4, n. 1, p. 17–20, 2023. Disponível em: https://ijeml.com/journal/index.php/ijeml/article/view/37. Acesso em: 19 apr. 2026.