SIMON. THE AI TRUST PARADOX: PERSONALIZATION BENEFITS VS. PRIVACY CONCERNS IN BRAND RELATIONSHIPS. International Journal of Economic Social Science and Management LAW, [S. l.], v. 4, n. 3, p. 16–21, 2023. Disponível em: https://ijeml.com/journal/index.php/ijeml/article/view/47. Acesso em: 4 jun. 2026.