MR. S. SREENIVASULU; FAYAZ AHMED SHAIK. EVALUATING SALES PROMOTION TECHNIQUES AND THEIR IMPACT ON CONSUMER PURCHASE DECISIONS. International Journal of Economic Social Science and Management LAW, [S. l.], v. 7, n. 1, p. 128–135, 2026. DOI: 10.64751/akxy5116. Disponível em: https://ijeml.com/journal/index.php/ijeml/article/view/171. Acesso em: 29 aug. 2026.