K. BABITHA. IMPACT OF ARTIFICIAL INTELLIGENCE ON CONSUMER ENGAGEMENT: OPPORTUNITIES, CHALLENGES, AND FUTURE TRENDS. International Journal of Economic Social Science and Management LAW, [S. l.], v. 6, n. 4(S), p. 83–91, 2026. DOI: 10.64751/zfv5br19. Disponível em: https://ijeml.com/journal/index.php/ijeml/article/view/556. Acesso em: 15 jun. 2026.