1KARI MOHAN, 2PITTALA JYOTHIPRASANNA. Intelligent Commerce Transformation: A Comparative Study of AI Applications in Jio and Myntra. International Journal of Economic Social Science and Management LAW, [S. l.], v. 7, n. 2, p. 643–651, 2026. DOI: 10.64751/bhy8db65. Disponível em: https://ijeml.com/journal/index.php/ijeml/article/view/756. Acesso em: 31 oct. 2026.