DR. T. SUNDEEP PRASAD, SANDARAJULA PAVAN. THE ROLE OF PRODUCT LIFE CYCLE MANAGEMENT IN COMPETITIVE MARKET POSITIONING-KESORAM INDUSTRIES LIMITED. International Journal of Economic Social Science and Management LAW, [S. l.], v. 7, n. 2(1), p. 252–259, 2026. DOI: 10.64751/0xazew68. Disponível em: https://ijeml.com/journal/index.php/ijeml/article/view/589. Acesso em: 24 jun. 2026.