J. DIVYA SRI, MANDUGULA LAYALEHAR. THE ROLE OF PRODUCT LIFE CYCLE MANAGEMENT IN COMPETITIVE MARKET POSITIONING AT ICICI BANK. International Journal of Economic Social Science and Management LAW, [S. l.], v. 7, n. 2(1), p. 260–267, 2026. DOI: 10.64751/v31t5806. Disponível em: https://ijeml.com/journal/index.php/ijeml/article/view/590. Acesso em: 23 jun. 2026.