DR. R. HAREESH, PENDOTA SAI SREE. THE ROLE OF THE MARKETING MIX IN ACHIEVING COMPETITIVE ADVANTAGE IN GLOBAL MARKETS: A CASE STUDY OF HERITAGE FOODS INDIA LIMITED. International Journal of Economic Social Science and Management LAW, [S. l.], v. 7, n. 2(1), p. 301–306, 2026. DOI: 10.64751/t6pfja56. Disponível em: https://ijeml.com/journal/index.php/ijeml/article/view/595. Acesso em: 2 jul. 2026.