SHAGUFTHA, DR. MAHESH KUMAR C A. A COMPARATIVE STUDY ON INFLUENCER MARKETING AND CELEBRITY ENDORSEMENT IN MAXFASHIONS AND RELIANCE TRENDS. International Journal of Economic Social Science and Management LAW, [S. l.], v. 7, n. 3, p. 291–303, 2026. DOI: 10.64751/wp91r703. Disponível em: https://ijeml.com/journal/index.php/ijeml/article/view/706. Acesso em: 1 aug. 2026.