[1]
Simon, “THE AI TRUST PARADOX: PERSONALIZATION BENEFITS VS. PRIVACY CONCERNS IN BRAND RELATIONSHIPS”, IJESSML, vol. 4, no. 3, pp. 16–21, Sep. 2023, Accessed: Jun. 04, 2026. [Online]. Available: https://ijeml.com/journal/index.php/ijeml/article/view/47