N. Shwetha, Chinthapandu Akshaya, “A COMPREHENSIVE STUDY ON RETAIL INVESTORS’ PREFERENCES TOWARDS EQUITY INVESTMENTS: FACTORS INFLUENCING DECISION-MAKING-INDIAINFOLINE LTD”., IJESSML, vol. 7, no. 2(1), pp. 165–171, Jun. 2026, doi: 10.64751/6hcxpz72.