[1]
Dr. R. Hareesh, Pendota Sai Sree, “THE ROLE OF THE MARKETING MIX IN ACHIEVING COMPETITIVE ADVANTAGE IN GLOBAL MARKETS: A CASE STUDY OF HERITAGE FOODS INDIA LIMITED”, IJESSML, vol. 7, no. 2(1), pp. 301–306, Jun. 2026, doi: 10.64751/t6pfja56.