Dr. T. Sundeep Prasad, Sandarajula Pavan. “THE ROLE OF PRODUCT LIFE CYCLE MANAGEMENT IN COMPETITIVE MARKET POSITIONING-KESORAM INDUSTRIES LIMITED”. International Journal of Economic Social Science and Management LAW 7, no. 2(1) (June 22, 2026): 252–259. Accessed June 24, 2026. https://ijeml.com/journal/index.php/ijeml/article/view/589.