¹Soumya P, ²Dr. Mahesh Kumar C A. “A COMPARATIVE STUDY ON INTEGRATED MARKETING COMMUNICATION (IMC) STRATEGIES OF AJIO AND MYNTRA AND THEIR IMPACT ON CUSTOMER ENGAGEMENT IN ONLINE FASHION ECOMMERCE”. International Journal of Economic Social Science and Management LAW 7, no. 3 (August 7, 2026): 372–383. Accessed August 28, 2026. https://ijeml.com/journal/index.php/ijeml/article/view/722.