Rajeev Kumar Indoria, Tanu Anand Chourey, Mahadeo Pandagre. From Transactions to Loyalty: Examining the Influence of Retail Loyalty Card Programs on Consumer Buying Behaviour. IJESSML [Internet]. 2025 Oct. 21 [cited 2026 Aug. 1];6(4):239-57. Available from: https://ijeml.com/journal/index.php/ijeml/article/view/710