1Kari Mohan, 2Pittala Jyothiprasanna. Intelligent Commerce Transformation: A Comparative Study of AI Applications in Jio and Myntra. IJESSML [Internet]. 2026 May 24 [cited 2026 Oct. 31];7(2):643-51. Available from: https://ijeml.com/journal/index.php/ijeml/article/view/756