N. Shwetha, Chinthapandu Akshaya. A COMPREHENSIVE STUDY ON RETAIL INVESTORS’ PREFERENCES TOWARDS EQUITY INVESTMENTS: FACTORS INFLUENCING DECISION-MAKING-INDIAINFOLINE LTD. IJESSML [Internet]. 2026 Jun. 20 [cited 2026 Jun. 21];7(2(1):165-71. Available from: https://ijeml.com/journal/index.php/ijeml/article/view/578