A PROJECT REPORT ON FINANCIAL SERVICES PROVIDED BY KEERTHANA FINANCE IN JAMMALAMADUGU

Abstract

Financial institutions play a significant role in supporting individuals and businesses by providing various financial services such as loans, credit facilities, and financial assistance. The present study titled “A Study on Financial Services Provided by Keerthana Finance in Jammalamadugu” aims to analyze the different financial services offered by the organization and to evaluate the level of customer satisfaction with those services.The main objective of the study is to understand the types of financial services provided by Keerthana Finance and to examine how effectively these services meet the financial needs of customers. The study also focuses on analyzing customer awareness, satisfaction with loan facilities, repayment structures, and the overall service experience.The research is based on both primary and secondary data. Primary data was collected through a structured questionnaire from customers who have utilized the services of Keerthana Finance in Jammalamadugu. Secondary data was collected from company records, books, journals, and relevant online sources related to financial services. A sample of 50 respondents was selected for the study.The collected data was analyzed using simple percentage methods and presented in tabular form for better understanding. The findings of the study indicate that most customers are aware of the financial services offered and are generally satisfied with the loan facilities and repayment options. However, some customers suggested improvements such as faster loan processing and competitive interest rates. The study concludes that improving service efficiency and maintaining strong customer relationships can further enhance customer satisfaction and organizational growth.