Online Shopping and Self-assurance of Youth in Nagpur City

Abstract

The youth constitute an immense proportion of Internet users. Improved technology has facilitated wider internet dispersion for all of us. In the advent of smart phones, online shopping has gained momentum. The aim of the paper is to explore the underlying factors that promote online shopping among youth. Both motivating and obstruct factors are identified and factors affecting choice of particular e-commerce portal is identified. Managerial implications are also discussed. Technology has breakthrough in our life like anything and nowadays one and all are using technology for their benefits and marketers are no an exemption to it. They are using technology to reach to the customers. These days, more and more individuals bend toward for online shopping, which is presently a pattern of stylefashion. This paper focuses on the online shopping which has become common among young generation of Nagpur and to understand the background of online purchase among youth and attempts to identify the hamper factors and further explores those factors particular to the ecommerce, which would drive in more customers to shop online, in general context. Nevertheless, consumer those who do not shop online are only because of online fraud, lack of personal touch and fund that there is no return policy. The youth-consumers do prescribe online shopping as an elective path for shopping.