A STUDY ON THE ROLE OF BENEFITS IN EMPLOYEE RETENTION IN WIPRO

Abstract

Employee retention is a critical organisational challenge in today's competitive business environment. Wipro Limited, one of India's foremost multinational information technology and consulting corporations, serves as an ideal context for examining how employee benefit programmes influence workforce retention outcomes. This study investigates the role of employee benefits—including health insurance, performance bonuses, flexible work arrangements, provident fund contributions, leave entitlements, and career development programmes—in shaping employee retention at Wipro. Using a descriptive research design, the study draws on primary data collected through structured questionnaires administered to 100 Wipro employees across departments, supplemented by secondary data from organisational reports and HR publications. Analysis employs percentage analysis, chi-square tests, and correlation techniques to assess the relationship between benefit satisfaction and retention intent. Findings reveal a strong positive correlation between comprehensive benefit packages and employee retention, with health and wellness benefits, work-life balance policies, and financial security provisions identified as the most influential determinants. The study recommends enhancement of personalised benefit offerings, transparent communication of benefit structures, and integration of flexible benefit schemes to strengthen retention outcomes at Wipro.