A STUDY ON EMPLOYEE ATTRACTION AND RETENTION STRATEGIES AT INFOSOFT HR SERVICES

Abstract

Employee attraction and retention have become critical factors for organizational success in the competitive human resource services industry. This study examines the employee attraction and retention strategies adopted by Infosoft HR Services and their impact on employee satisfaction, engagement, commitment, and organizational performance. The research focuses on various factors such as compensation and benefits, career development opportunities, work-life balance, training programs, recognition systems, organizational culture, and leadership support that influence employees' decisions to join and remain with the organization. The study analyzes employee perceptions regarding existing HR practices and identifies key strategies that contribute to attracting talented professionals and reducing employee turnover. The findings highlight the importance of effective retention policies, employee-friendly work environments, and continuous career growth opportunities in building a stable and productive workforce. The study concludes that well-designed attraction and retention strategies significantly enhance employee loyalty, job satisfaction, and overall organizational effectiveness.