A Study on Investor's Perception About Online Trading in Indian Stock Market India Infoline

Abstract

The study focuses on understanding the perception of investors towards online trading in the Indian stock market with special reference to India Infoline. Online trading has become an important part of the financial system due to the rapid growth of internet technology and digital platforms. The research examines investor awareness, satisfaction, convenience, security, risk perception, and factors influencing investment decisions while using online trading services. The study also highlights the advantages and challenges faced by investors in online trading. Data collected from investors helps in analyzing their opinions regarding trading efficiency, customer support, transaction speed, and reliability of the platform. The study concludes that online trading has significantly improved investment accessibility and transparency, while investors still expect better security features and simplified trading services. Keywords: Online Trading, Investor Perception, Indian Stock Market, India Infoline, Investor Behaviour, Stock Market Investment, Trading Platforms, Investment Decisions, Risk Perception, Financial Markets