SUPPLY CHAINS UNDER PRESSURE: STRATEGIC REALIGNMENT IN A GEOPOLITICALLY FRAGMENTED WORLD

Abstract

Global supply chains faced unprecedented pressure in 2024 as geopolitical fragmentation, trade restrictions, regional conflicts, and strategic competition reshaped the international economic landscape. Firms increasingly moved away from efficiency-driven global sourcing toward resilience-oriented supply chain configurations. This study examines how organizations strategically realigned supply chains in response to geopolitical fragmentation during 2024. The research analyzes shifts toward nearshoring, friend-shoring, diversification of suppliers, and risk management integration within supply chain strategy. By evaluating firm-level strategic responses and organizational outcomes, the study contributes to understanding supply chain adaptation in an era of geopolitical uncertainty