Study of Understanding Investment Preferences of Higher Education Faculty in Vidarbha: A Conjoint Analysis

Abstract

The objective of this study is to understand the investment preferences of higher education faculty in Vidarbha towards the attributes of different financial and non-financial assets, and to examine the relative importance of the attributes of investment considered by Higher education faculty. This study has used five attributes of Investment, namely, Bank, Insurance, Post Office, Stock Market, and Non-Financial assets. The researchers have sought to determine which of these attributes are most and least preferred by potential participants. 391 higher education faculty were surveyed to collect the required primary data. The data was gathered by using availability and purposive sampling techniques. A well-structured questionnaire was designed, and 16 conjoint cards were created and distributed to the participants. Also evaluated the relative importance of each choice under various attributes. The results of the conjoint analysis indicate that the attributes of the investment differ significantly.