A Study of Edu Marketing Strategies in Private Schools

Abstract

The development of marketing strategies has opened up new opportunities in various sectors including education. In the context of private schools in India marketing is becoming increasingly important to improve and build an image of the school as well as position itself as one of the best schools in the vicinity. The aim of this research is to explore effective improvement in handwriting and verbal communication among students and use this as a marketing strategy in retaining and attracting new admissions in the school. Data was collected through in-depth interviews with students of ages 3 years to 15 years. A total of 1151 students were interviewed along with school management, staff as well as a few parents / guardians in Bengaluru and Hyderabad region. The results of this research show that an improvement or effort by the teaching and non-teaching staff to inculcate legible handwriting in all three languages i.e. English, Hindi and Kannaada (in Karnataka state) / Telegu (in Telangana state) along with daily verbal communication practice by reading various articles, newspaper, magazines, articles and speeches on life works of eminent personalities. Apart from this partnership with various organizations to chant shlokas and collaboration with education community has also proven in improving school’s image. The conclusion of this research is that using non-digital marketing techniques along with digital presence has proved to be a powerful tool in education management to increase the visibility and attractiveness of schools. By implementing effective and right strategies schools can achieve their marketing goals and strengthen their position in the education field. School management and staff needs to put a strong and continuous commitment to update and improve their teaching and marketing strategies to remain relevant in the ever-changing times.