Investment Strategies and Portfolio Management: Factors Influencing Investment Decision Aditya Birla Sun Life Insurance (ABSLI)

Abstract

Investment strategies and portfolio management play an important role in achieving financial security, wealth creation, and long-term investment growth. This study focuses on analyzing the investment strategies and portfolio management practices followed by Aditya Birla Sun Life Insurance (ABSLI) and understanding the factors influencing investment decisions of investors. Investment decisions are influenced by several factors such as risk, return, income level, market conditions, investment objectives, financial awareness, and economic environment. Portfolio management helps investors diversify investments, reduce financial risk, and maximize returns. ABSLI provides various investment and insurance products that help individuals achieve financial protection and investment growth simultaneously. The study examines investor preferences, portfolio diversification strategies, and risk management techniques adopted by the company. Effective investment planning and portfolio management contribute significantly to financial stability, investor confidence, and wealth generation. The study concludes that proper investment strategies and efficient portfolio management help investors make better financial decisions and achieve long-term financial goals. Keywords: Investment Strategies, Portfolio Management, Investment Decision-Making, Aditya Birla Sun Life Insurance (ABSLI), Life Insurance, Investor Behaviour, Risk Management, Asset Allocation, Investment Preferences, Financial Planning.