AN ANALYTICAL STUDY ON EMERGING TRENDS OF DIGITAL TRANSFORMATION IN INDIAN BANKING SECTOR

Abstract

Banks emphasize on customer satisfaction to enhance customer loyalty. Private sector banks adopt modern technology to deliver online banking facilities properly to the customers. Rural masses face difficulties to avail banking facilities due to inadequate infrastructure of banks. People avoid online banking due to security threat. Banking habits among urban people is more than rural people. The number of bank branches is very less in rural areas. Customers prefer online banking more than traditional banking as they can avail banking services round the clock through online banking. The cost of online banking is less than traditional banking. The study is based on primary data and secondary data. Primary data has been collected from the customers of public and private sector banks. Primary has been collected from urban and rural areas. Secondary data has been collected from journal articles. In this paper, an attempt has been made to find out recent trends in banking sector in India.